This week London got all dressed to celebrate the summer and the famous horse races at Ascot with Her Majesty the Queen. At It’s Your London they are celebrating the launch of something new for visitors to London with the start of their customised tours.

It’s Your London is a new tailor made service for visitors to London. The service is aimed at visitors who want their planning headaches taken care of, the first timers to London, the lucky ones on a very special occasion treat, those on business and their spouses, and visitors who just don’t have the time to sort it all out.

It’s Your London will design the perfect trip to London and make sure it really fits each person’s requirements. They can do the big sights, put together a unique programme or get you to the quirky one-off sights. It’s whatever you want. As the company strapline says - your visit, your interests, your London.

Visitors to London often find London complicated and daunting and it can be very time consuming to work out their own trip, so It’s Your London has been launched to take this on for visitors and make sure they have a great time here. They are promoting all aspects of London, whether it’s the Tower of London, the Olympic venues, Wimbledon’s new roof, the lively street markets or the unknown London for those with specialist interests.

Founder and Director of It’s Your London Sue Hillman said ‘I’m delighted to be able to offer this new service to visitors to London. I’ve lived in London almost all my life and love the excitement of showing people around London, especially if they are first time visitors. Everyone who comes to visit me wants to see different things, at a different pace so I decided to set up a company that offers just that to everyone, their own London tailored to their interests. We do the planning ahead of their arrival so they can really enjoy their time here. ’

Have a look at to find out more.

Special offer – It’s Your London is offering its planning service at half price for the first people to book following this launch and 25% off for the next three (quoting IYL609) – so, there’s something more to celebrate.


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Ellen Barone has been creating words and images for travel and tourism since 1998. She co-founded and publishes the group travel blog and is currently at work on her first book "I Could Live Here".