Southwest announced its newest product this week, EarlyBird Check-in, which gives Customers the option to score an early boarding position by adding an additional $10 to the price of a one-way fare.

The low-cost service automatically reserves a boarding position for Customers prior to general check-in, allowing EarlyBird Customers to begin boarding the plane after Southwest’s Business Select and Rapid Rewards A-List Customers. EarlyBird Check-in is available for purchase beginning, Wednesday, Sept. 2, 2009, for travel beginning Thursday, Sept. 3, 2009.

For additional information on EarlyBird Check-in, visit http://www.southwest.com/flight/early-bird-retrieve-reservation.html or the Company Blog at www.nutsaboutsouthwest.com.