Sightseeing in London is more affordable with Discount Britain (

With a 20% discount at top London and UK tourist attractions including London Zoo, London Aquarium, London Dungeon, Thames Cruises and Kew Gardens, and a 20% discount at popular London restaurants including Planet Hollywood, Bella Italia and Ed’s Easy Diner, saving money with Discount Britain has never been easier.

So if you are a tourist visiting London or the UK and don’t know what to do, or you want to visit London and save at the UK's top tourist attractions, make sure you take your Smartsave code number with you.

All offers apply for up to six people travelling together and are valid until the end of 2007.

Nick Currer of says: "The aim of this new website is to make sightseeing in Britain more affordable, especially for families during the summer months.

"We wanted to make the website as simple as possible to use. There are no restrictions, no requirements to register, no pre-payments, no catches and no cost. Saving money on British tourist attractions has never been this easy."

The savings can be substantial. For example, if a family of four visit London Zoo and London Aquarium and had dinner at Planet Hollywood, their combined saving would be over GBP30.

A full list of attractions and restaurants offering 20% off can be found on the website

About is run by the publishing group Metropolis which since 1994 has specialised in promoting UK tourism and visitor attractions through its tourist publications in the UK and overseas.