The Genius swarm was unexpected. Who knew that carrying my MacBook Pro into the Apple Store in a BookBook laptop case would inspire such a flurry of questions: “Is that really a lapbook case?” “Where did you get it?” “Who makes it?” “Do they make one for the iPad?” “Can I look inside?” “Wow, cool!” I felt like a rock star.
I didn’t buy the cleverly disguised laptop case that looks like an antique book to be the chicest geek at the Genius Bar. Rather, I’d bought it to reduce the risk of having my MacBook Pro stolen.
But based on the number of blue-shirted Genius admirers, it looks like innovative Mac accessory designer, Twelve South, has tapped into the collective desire for originality that’s core among true Mac fans.
Ellen Barone is an American writer and wanderer. She co-founded and publishes the group travel blog YourLifeIsATrip.com and is currently at work on her first book "I Could Live Here".